Edelman, Benjamin. “Mission Impossible? Yummy77 Delivers Groceries within the Hour.” Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (educator access at HBP. request a courtesy copy.)
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?
Supplement:
Mission Impossible? Yummy77 Delivers Groceries within the Hour – Powerpoint Supplement (HBP 916703)
Teaching Materials:
Mission Impossible? Yummy77 Delivers Groceries within the Hour – Teaching Plan (HBP 916051)