Edelman, Benjamin, and Karen Webster. “Optimization and Expansion at OpenTable.” Harvard Business School Case 915-003, August 2014. (Revised March 2015.) (educator access at HBP. request courtesy copy.)
OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.
Supplement:
Optimization and Expansion at OpenTable – PowerPoint Supplement (HBP 910010)
Teaching Materials:
Optimization and Expansion at OpenTable – Teaching Note (HBP 915013)