Edelman, Benjamin. “Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak.” Harvard Business Review 92, no. 6 (June 2014): 86-92.
Many companies depend on powerful platforms which distinctively influence buyers’ purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms’ market power, then suggest strategies to help companies recapture value or at least protect themselves from abuse.