In Accusing Microsoft, Google Doth Protest Too Much. HBR Online. February 3, 2011.
Google this week sparked a media uproar by alleging that Microsoft Bing “copies” Google results. But is that actually the best characterization of what happened? In fact Google’s engineers intentionally clicked bogus listings they had previously inserted into Google’s results, and they did this on computers where they had specifically authorized Microsoft to examine their browsing in order to improve Bing.
Strikingly, Google’s own Matt Cutts previously endorsed the use of Toolbar and similar data to improve search results — calling this approach “a good idea.” And Google’s own Toolbar Privacy Policy allows Google to perform the same analysis Bing used. So I don’t have much sympathy for Google’s allegations of impropriety. Quite the contrary: With Bing’s small market share, this data is important in improving Bing search results and building a viable competitor to Google’s dominant search offering.
Details, including what exactly happened, Google’s prior statements, and Google’s widespread use of others’ intellectual property: