In testing of September 5-12, 2013, we examined ads loaded by the Sambreel WebCake
ad injector. We checked injected ads 15,834 times from a mix of fourteen different locations in eight countries. We monitored
the resulting responses to determine the hosts that receive and pass along the resulting traffic.
This page reports the ad networks, ad exchanges, and other advertising intermediaries between a
AddLyrics injection and the resulting advertisement (top table). This page also reports the advertisers most frequently observed (bottom table). See also a graphical
depiction of these intermediaries and advertisers.
| Intermediary |
Num. obs. |
Selected intermediaries sending impressions to that intermediary |
| AppNexus | 13368 | Webcake Injector (2606), darchermedia.com (1561), Microsoft (1265) |
| Google DoubleClick | 7363 | Webcake Injector (930), AppNexus (655), Btrll (422) |
| mxpnl.com | 6067 | |
| mixpanel.com | 6045 | |
| OpenX | 5016 | Adknowledge (1363), AppNexus (1259), Rocket Fuel Inc. (1100) |
| Yahoo Right Media | 4806 | Yahoo (1656), Webcake Injector (1187), AppNexus (518) |
| yontoo.com | 3705 | Webcake Injector (3705) |
| Yahoo | 3306 | Yahoo Right Media (1669), Webcake Injector (1187), Turn (68) |
| eXelate | 3078 | Btrll (372), Google DoubleClick (363), Neustar AdAdvisor (360) |
| Turn | 2967 | OpenX (1072), Btrll (621), eXelate (318) |
| Adknowledge | 2721 | OpenX (1329), Webcake Injector (1066), AppNexus (293) |
| Bluekai | 2698 | Btrll (427), MathTag (425), Google DoubleClick (389) |
| Accuen | 2446 | Turn (1089), OpenX (1012), eXelate (315) |
| Btrll | 1903 | AppNexus (411), Datalogix (382), eXelate (381) |
| Rocket Fuel Inc. | 1875 | OpenX (1085), Btrll (621), Lijit (79) |
| Advertising.com | 1596 | AppNexus (700), Webcake Injector (393), Google DoubleClick (286) |
| darchermedia.com | 1561 | Webcake Injector (1561) |
| Microsoft | 1448 | AppNexus (1306), Advertising.com (33), Webcake Injector (26) |
| Adap.TV | 1413 | Btrll (389), liverail.com (272), Turn (90) |
| TubeMogul | 1281 | Btrll (616), Resonate Networks (317), liverail.com (301) |
| liverail.com | 1229 | Google DoubleClick (212), Revenue Science (210), eXelate (207) |
| Lotame | 1124 | Btrll (525), Google DoubleClick (178), liverail.com (110) |
| Neustar AdAdvisor | 1079 | eXelate (361), Btrll (359), Triggit (145) |
| Rich Media Worldwide | 1077 | Webcake Injector (1066), AppNexus (4), localivin.com (2) |
| Lijit | 1043 | AppNexus (108), Simpli.fi (83), MathTag (79) |
| wtp101.com | 1020 | Btrll (369), Google DoubleClick (336), Bluekai (190) |
| myinfotopia.com | 991 | |
| Widdit | 955 | value-bit.com (478) |
| ibario.com | 945 | Widdit (473) |
| Underdog Media | 929 | Webcake Injector (317), PubMatic (307), Google DoubleClick (305) |
| MathTag | 917 | Btrll (372), eXelate (166), Lijit (84) |
| beanstock.co | 917 | AppNexus (917) |
| Chango | 849 | Btrll (372), ContextWeb (DatranMedia / PulsePoint) (358), Lijit (82) |
| eyeReturn | 717 | Btrll (616), Advertising.com (39), Webcake Injector (39) |
| Datalogix | 685 | eXelate (92), Turn (71), Lijit (54) |
| Tapad | 685 | Btrll (373), liverail.com (302), spotxcdn.com (9) |
| Rubicon Project | 651 | AppNexus (209), Advertising.com (80), Turn (71) |
| TidalTV | 648 | Btrll (553), Turn (71), Media Innovation Group (13) |
| SundaySky | 634 | Btrll (369), liverail.com (265) |
| PubMatic | 604 | Webcake Injector (301), Advertising.com (73), Turn (71) |
| ContextWeb (DatranMedia / PulsePoint) | 559 | Chango (367), Turn (71), AppNexus (14) |
| Invite Media (Google) | 553 | Google DoubleClick (393), Lijit (79), Specific Media (22) |
| AdMeld (Google) | 542 | AppNexus (198), Webcake Injector (140), Turn (71) |
| Casale Media | 540 | Lotame (288), Lijit (82), Turn (70) |
| The Trade Desk | 509 | Btrll (372), Yahoo Right Media (22), AppNexus (18) |
| value-bit.com | 477 | |
| Triggit | 477 | Google DoubleClick (355), Neustar AdAdvisor (109), Rubicon Project (4) |
| clkads.com | 454 | AppNexus (454) |
| Adobe | 449 | TubeMogul (267), greentube.com (26), liverail.com (22) |
| [x+1] | 435 | eXelate (287), Btrll (99), Bluekai (14) |
| Media Innovation Group | 424 | eXelate (90), Advertising.com (71), AppNexus (71) |
| OwnerIQ | 416 | Btrll (366), PubMatic (25), Google DoubleClick (7) |
| voicefive.com | 396 | gamenutt.com (57), retroogames.com (54), mytopfreegames.com (50) |
| Criteo | 394 | AdMeld (Google) (156), Webcake Injector (151), Google DoubleClick (19) |
| Radium One | 388 | Btrll (367), Google DoubleClick (19) |
| EyeView | 375 | Btrll (370), vindicosuite.com (3), mojo24.com (2) |
| EQ Works | 371 | Btrll (371) |
| AcuityAds | 368 | Btrll (368) |
| rockyou.com | 359 | Webcake Injector (281), Adknowledge (78) |
| performersoft.com | 355 | |
| lfstmedia.com | 352 | Webcake Injector (310), AppNexus (41), localdirectory.com (1) |
| Adition Technologies | 348 | Webcake Injector (279), Google DoubleClick (28), adsv7.com (13) |
| adshost2.com | 347 | Webcake Injector (346), filmvdo.com (1) |
| Kitara Media | 320 | adshost2.com (319), filmvdo.com (1) |
| ValueClick Media (FastClick) | 316 | apmebf.com (92), liverail.com (61), provenpixel.com (28) |
| akamaihd.net | 314 | Webcake Injector (282), rockyou.com (16), Adknowledge (16) |
| provenpixel.com | 302 | liverail.com (302) |
| rundsp.com | 302 | liverail.com (302) |
| legolas-media.com | 301 | liverail.com (301) |
| Resonate Networks | 290 | TubeMogul (260), liverail.com (21), Btrll (5) |
| CPX Interactive | 281 | AppNexus (273), indiabells.com (2) |
| Aggregate Knowledge | 280 | Webcake Injector (89), Advertising.com (65), liverail.com (23) |
| vindicosuite.com | 268 | liverail.com (82), Btrll (71), provenpixel.com (25) |
| Ybrant Digital | 263 | Webcake Injector (263) |
| tlm100.net | 248 | Btrll (243), telemetryverification.net (5) |
| geoadserver.com | 247 | Webcake Injector (247) |
| apmebf.com | 246 | Dotomi (91), liverail.com (61), mediaplex.com (29) |
| Bizo | 235 | eXelate (235) |
| Ilissos/Eyeblaster | 230 | AppNexus (107), Adition Technologies (33), Webcake Injector (18) |
| media6degrees | 217 | Btrll (125), Lijit (79), ContextWeb (DatranMedia / PulsePoint) (3) |
| SpotXchange | 213 | Turn (80), liverail.com (22), Google DoubleClick (11) |
| Dotomi | 211 | ValueClick Media (FastClick) (94), liverail.com (61), provenpixel.com (27) |
| Revenue Science | 211 | liverail.com (192), Webcake Injector (9), articledigg.com (5) |
| Evidon | 193 | Webcake Injector (135), AppNexus (28), guetube.com (21) |
| navdmp.com | 188 | liverail.com (188) |
| RewardsArcade | 187 | Yahoo (9), AppNexus (5), servesharp.net (2) |
| scanscout.com | 185 | liverail.com (181), retroogames.com (2), tremormedia.com (2) |
| Specific Media | 184 | localdirectory.com (22), Google DoubleClick (9), vindicosuite.com (5) |
| adsxgm.com | 175 | Webcake Injector (138), Yahoo Right Media (37) |
| imrworldwide.com | 173 | Btrll (17), liverail.com (16), vindicosuite.com (14) |
| markandmini.com | 166 | Webcake Injector (124), Bannerconnect (40), AppNexus (1) |
| t4ft.de | 156 | Webcake Injector (143), adsv7.com (13) |
| BRealTime | 155 | Webcake Injector (144), AppNexus (10), Lijit (1) |
| Deli Ads | 150 | Webcake Injector (141), AppNexus (9) |
| traffiliate.com | 145 | Yahoo Right Media (92), AppNexus (33), Webcake Injector (16) |
| mythings.com | 144 | Google DoubleClick (16), Yahoo Right Media (2) |
| articledigg.com | 143 | geoadserver.com (143) |
| 247worldnews.net | 140 | articledigg.com (70), Google DoubleClick (70) |
| adscale.de | 133 | Webcake Injector (81), Turn (13), nuggad.net (8) |
| batanga.net | 129 | Webcake Injector (129) |
| Bannerconnect | 126 | Webcake Injector (124), AppNexus (1), localdirectory.com (1) |
| mkt941.com | 126 | |
| Advertiser |
Num. obs. |
Selected intermediaries sending impressions to that advertiser |
| mendfast.com | 6102 | amasvc.com, Webcake Injector |
| Appround | 450 | clkads.com, AppNexus |
| Brightroll | 406 | AppNexus, Btrll, Adknowledge |
| fullsail.edu | 156 | Google DoubleClick, Webcake Injector, Adknowledge |
| Facebook | 124 | Lotame, AppNexus, newsmax.com |
| goodgamestudios.com | 122 | traffiliate.com, AppNexus, Webcake Injector |
| videotomp3download.com | 81 | Webcake Injector, Yahoo Right Media |
| newsmax.com | 79 | AppNexus |
| battle.net | 76 | Ilissos/Eyeblaster |
| Systweak | 74 | AppNexus, Yahoo Right Media, adsmarket.com |
| Sprint | 65 | Aggregate Knowledge |
| lucky-winners.net | 63 | AppNexus |
| instantcheckmate.com | 60 | Webcake Injector, sam1.info |
| computerspeedoptimizer.com | 57 | AppNexus, Webcake Injector, Yahoo Right Media |
| nspccorg.uk | 55 | AppNexus |
| Living Research Institute | 43 | Platinum Success |
| astonac.uk | 43 | AppNexus, Webcake Injector |
| Sky Broadcasting Group | 41 | Media Innovation Group, 2o7.net, Webcake Injector |
| Phone House | 41 | AppNexus |
| hetnieuwerijden.nl | 40 | AppNexus |
| sprized.com | 39 | AppNexus |
| dailyprizes4u.com | 39 | AppNexus |
| eeco.uk | 37 | AppNexus |
| Green Card Lottery USA | 34 | Yahoo Right Media, Webcake Injector, traffiliate.com |
| att.com | 32 | Microsoft, MathTag, flashtalking.com |
| handysms.com | 29 | Yahoo Right Media |
| ilivid.com | 29 | AppNexus, traffiliate.com, adsmarket.com |
| Medical News Reporter | 28 | Webcake Injector, traffiliate.com, AppNexus |
| giffgaff.com | 28 | Google DoubleClick, Yahoo Right Media |
| appround.net | 27 | AppNexus, zxf-tuab.com |
| American Express | 26 | Media Innovation Group, Advertising.com |
| gamebox.com | 25 | affiliates.de |
| seat.de | 25 | gmads.net, Quisma |
| fallhomeshow.com | 25 | Webcake Injector, eyeReturn |
| 1000euro-gutschein.de | 24 | Webcake Injector, AppNexus |
| Spotify | 23 | Advertising.com |
| Vodafone | 23 | Levexis, Redvertisement, AppNexus |
| totaldomination.com | 21 | |
| aionfreetoplay.com | 20 | AppNexus |
| gametwist.de | 19 | Yahoo Right Media |
| bsmarter.mobi | 18 | AppNexus, Yahoo Right Media, Webcake Injector |
| nhs.uk | 17 | AppNexus |
| prijskiezen.nl | 17 | Webcake Injector, Yahoo Right Media, AppNexus |
| boodschappen-waardebon.nl | 16 | Yahoo Right Media |
| visitorgift.com | 15 | ectrk.com, AppNexus |
| comparisons.org | 15 | go2jump.org |
| satruck.org | 15 | Ilissos/Eyeblaster |
| westernunion.com | 14 | Webcake Injector, Advertising.com |
| gamefuse.com | 14 | traktum.com, go2cloud.org |
| scene.ca | 14 | eyeReturn |
| Dominos Pizza | 14 | Media Innovation Group |
| com-link.pw | 13 | click2count.net |
| kaspersky.com | 13 | Webcake Injector, Advertising.com |
| Michaels | 13 | Advertising.com, Webcake Injector, Yahoo Right Media |
| slimband.com | 13 | Advertising.com |
| homedepot.ca | 13 | AppNexus |
| Unitymedia | 13 | Adition Technologies |
| nokia.com | 13 | Adition Technologies |
| geilundlive.com | 12 | Webcake Injector, traffiliate.com |
| christianmingle.com | 11 | Advertising.com |
| playpw.com | 11 | |
| stargames.com | 11 | Yahoo Right Media |
| verizonwireless.com | 11 | Advertising.com, Specific Media, Google DoubleClick |
| mylittlefarmies.nl | 11 | AppNexus |
| safelinkwireless.com | 10 | Advertising.com |
| gametwist.com | 10 | Yahoo Right Media, gametwist.asia |
| us.com | 10 | OmniTarget |
| stansberryresearch.com | 9 | go2jump.org |
| alz.org | 9 | AppNexus |
| wargaming.net | 9 | worldoftanks.com, mmotraffic.com |
| hp.com | 8 | Advertising.com, Redvertisement, TradeDoubler |
| videoodownload.com | 8 | Webcake Injector, Yahoo Right Media |
| n-mobile.net | 8 | Yahoo Right Media, AppNexus |
| kongregate.com | 8 | Webcake Injector, adsmarket.com, mmotraffic.com |
| retailsurveygifts.com | 7 | AppNexus, bigsurveypanel.com |
| smart724.com | 7 | AppNexus, Webcake Injector, localdirectory.com |
| portableapps.com | 7 | Yahoo Right Media |
| givology.org | 7 | Webcake Injector, AppNexus |
| angara.com | 7 | AppNexus, e-planning.net |
| subarudealer.ca | 7 | Advertising.com |
| subaru.ca | 7 | Advertising.com, subarudealer.ca |
| aerlingus.com | 7 | TradeDoubler |
| java-update-installer.info | 6 | |
| racco.uk | 6 | Advertising.com |
| bemydate.mobi | 6 | traffiliate.com |
| tara-hellsehen.de | 6 | astro-way.com |
| barclaycardco.uk | 6 | |
| i-say.com | 6 | maxbounty.com |
| ideeli.com | 5 | Webcake Injector, Advertising.com |
| progressive.com | 5 | Advertising.com |
| imvu.com | 5 | satrk.com |
| uni-suite.com | 5 | Webcake Injector, Yahoo Right Media |
| jackpotjoy.com | 5 | AppNexus |
| lycos.com | 5 | Yahoo Right Media, OpenX, Webcake Injector |
| 2012rewardzone.com | 5 | xtsurveytracker.com, Webcake Injector |
| toyota.fr | 5 | weborama.fr, orangepublicite.fr |
| disney.com | 5 | AppNexus, Google DoubleClick |
| redcross.org | 5 | Webcake Injector, AppNexus |
| 29rhino.com | 5 | |
| trading212.com | 5 |
| rogers.com | 5 | Advertising.com |