Coles, Peter, and Benjamin Edelman. “Pricing and Partnership at Zillow, Inc.” Harvard Business School Case 913-021, November 2012. (Revised March 2015.) (educator access at HBP. request a courtesy copy.)
As Zillow’s real estate search service gains user adoption, some real estate professionals question Zillow’s policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service’s value to users. Should Zillow adjust its approach in order to address complaints?
Teaching Materials:
Pricing and Partnership at Zillow, Inc. – Teaching Note (HBP 914043)