Deceptive Ads - Examples - Webrewardstream at Cheatcodes
False and Deceptive Display Ads at Yahoo's Right Media - Ben Edelman

This page gives screenshots to accompany False and Deceptive Display Ads at Yahoo's Right Media.

Initial Appearance at Cheatcodes

First Landing Page

Note the lack of any on-screen disclosure of the offer's requirements -- only the vague statement "With participation. See offer details." Moreover, this statement gives the user no direction as to where to look for details.

Bottom of Landing page

Note the vague disclosure, e.g. failing to disclose the specific requirements, number of sponsor offers that must be completed, or requirements of each sponsor offer.