Teaching materials including teaching cases, notes, and slides
Edelman, Benjamin, and Jenny Sanford. “David Dao on United Airlines.” Harvard Business School Case 917-026, May 2017. (educator access at HBP. request a courtesy copy.)
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry.
Teaching Materials:
David Dao on United Airlines – Teaching Note (HBP 917027)
Edelman, Benjamin, and Lena Goldberg. “Three Problems in Protecting Competition.” Harvard Business School Case 917-012, November 2016. (Revised March 2017.) (educator access at HBP. request a courtesy copy.)
In three mini-cases, readers see a range of disputes in competition lawand apply legal principles to assure fair competition.
Teaching Materials:
Three Problems in Protecting Competition – Teaching Note (HBP 917014)
Edelman, Benjamin, and Philip Hu. “Disintermediation in Two-Sided Marketplaces.” Harvard Business School Technical Note 917-004, June 2016. (Revised March 2017.) (educator access at HBP. request a courtesy copy.)
Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactionsor even the current transactionwithout the platform’s involvement and without paying any fees the platform may charge. This technical note assesses which marketplaces are most vulnerable to disintermediation and offers a set of strategies marketplaces can implement in order to reduce their vulnerability.
Edelman, Benjamin. “Mission Impossible? Yummy77 Delivers Groceries within the Hour.” Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (educator access at HBP. request a courtesy copy.)
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?
Supplement:
Mission Impossible? Yummy77 Delivers Groceries within the Hour – Powerpoint Supplement (HBP 916703)
Teaching Materials:
Mission Impossible? Yummy77 Delivers Groceries within the Hour – Teaching Plan (HBP 916051)
Edelman, Benjamin, and Wei Sun. “Resuscitating Monitter.” Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (educator access at HBP. request a courtesy copy.)
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had prided himself on offering free? Or give up and admit defeat? Was there any middle ground?
Supplement:
Resuscitating Monitter – PowerPoint Supplement (HBP 916701)
Teaching Materials:
Resuscitating Monitter – Teaching Note (HBP 916007)
Edelman, Benjamin, and Karen Webster. “Reinventing Retail: ShopRunner’s Network Bet.” Harvard Business School Case 915-002, August 2014. (Revised March 2015.) (educator access at HBP. request a courtesy copy.)
ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors’ diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner’s offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
Teaching Materials:
Reinventing Retail: ShopRunner’s Network Bet – Teaching Note (HBP 915023)
Edelman, Benjamin, and Thomas R. Eisenmann. “Google Inc. in 2014.” Harvard Business School Case 915-004, September 2014. (Revised June 2017.).(educator access at HBP.)
Describes Google’s history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google’s recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.
Supplements:
Google Inc. in 2014 (Abridged) – Case (HBP 915005)
Google Inc. in 2014 Role Supplement – Supplement (HBP 915017)
Teaching Materials:
Google Inc. in 2014 and Google Inc. in 2014 (Abridged) – Teaching Note (HBP 915011)
Edelman, Benjamin, and Karen Webster. “Pivots and Incentives at LevelUp.” Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (educator access at HBP. request courtesy copy.)
LevelUp’s mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.
Teaching Materials:
Pivots and Incentives at LevelUp – Teaching Note (HBP 915015)
Edelman, Benjamin, and Karen Webster. “Optimization and Expansion at OpenTable.” Harvard Business School Case 915-003, August 2014. (Revised March 2015.) (educator access at HBP. request courtesy copy.)
OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.
Supplement:
Optimization and Expansion at OpenTable – PowerPoint Supplement (HBP 910010)
Teaching Materials:
Optimization and Expansion at OpenTable – Teaching Note (HBP 915013)
Edelman, Benjamin. “Distribution at American Airlines (A).” Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (educator access at HBP. request a courtesy copy.)
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)–such as SABRE–to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American’s best customers. Furthermore, travel agents tended to favor whichever GDS offered the highest commissions–impeding price competition among GDSs. Against this backdrop, American considered how best to cut its GDS costs.
Supplements:
Distribution at American Airlines (B) – Supplement (HBP 909036)
Distribution at American Airlines (C) – Supplement (HBP 913034)
Distribution at American Airlines (D) – Supplement (HBP 913035)
Teaching Materials:
Distribution at American Airlines (A-D) – Teaching Note (HBP 909059)
Distribution at American Airlines – Slide Supplement (HBP 914039)